For Process Quality, Transformation, IT Risks, Culture and Trust. This tool always works. Certification, materials, services available.
"We use Metaphor Mapping constantly. It has become a powerful, understandable message. It is easy to communicate. The entire team can relate to the process and measure."- HP Sales and Marketing
"We have found Metaphor Mapping to be an extremely effective and simple-to-use management tool in health care organizations. It clarifies objectives, builds consensus and commits teams to meeting their goals."- World Heath Organization
"Metaphor Mapping highlights areas where we could be smarter, areas requiring most emphasis, and speeds up the initial planning stage through “buy-in””- Dupont
Metaphor Language Research Center
Boulder, Colorado USA
Tel: +1 720 233 8946
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