"We use Metaphor Mapping constantly. It has become a powerful, understandable message. It is easy to communicate. The entire team can relate to the process and measure."

- HP Sales and Marketing

"We have found Metaphor Mapping to be an extremely effective and simple-to-use management tool in health care organizations. It clarifies objectives, builds consensus and commits teams to meeting their goals."

- World Heath Organization

"Metaphor Mapping highlights areas where we could be smarter, areas requiring most emphasis, and speeds up the initial planning stage through “buy-in””

- Dupont