What Metaphor Mapping Delivers

Groups of 12 to 24 develop and commit to a three part strategy in a one day workshop:
1. A visual map and written assessment of today's internal operational weaknesses, external risks and threats
2. A visual map and written description of the ideal future vision
3. A visual map and written plan for overcoming obstacles and achieving the vision

Participant Comments

"It was the most inclusive workshop ever. Nobody could resist being open and using symbols helped minimize defensiveness"
"The maps brought us to the real heart of a difficult issue"
"This was textbook collaboration. Building these maps got us onto the same page in no time. Pretty amazing for this group"
"Even the hard-nosed guys liked it. Good thing, because without them we wouldn't have come up with such a workable solution"
"The process was very disciplined, but the metaphors made it fun"

The four Metaphor Mapping languages:

Village Mapping

Gives the big picture on both intellectual and emotional levels. Get perspective on the situation, see how things work and key relationships

Fast, high-level process Improvement

The Zoo

Makes attitudes visible and promotes understanding and team-building. Explore attitudes and clarify roles and address serious issues openly

Culture Change Tool

River Mapping

Build your strategy and action plan. Look ahead and foresee obstacles, plan strategy to overcome them and show how alternatives may play out

Strategy Implementation Tool

Facecards

Clarify roles and responsibilities in your team. Be clear who’s doing what, show who’s in charge and eliminate ambiguity

Unmistakable Responsibilities

What More Users are Saying about Metaphor Languages

"We use Metaphor Mapping constantly. It has become a powerful, understandable message. It is easy to communicate. The entire team can relate to the process and measure."

- HP Sales and Marketing

"We have found Metaphor Mapping to be an extremely effective and simple-to-use management tool in health care organizations. It clarifies objectives, builds consensus and commits teams to meeting their goals."

- World Heath Organization

"Metaphor Mapping highlights areas where we could be smarter, areas requiring most emphasis, and speeds up the initial planning stage through “buy-in””

- Dupont

Some of the Organizations That Have Used Metaphor Mapping

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