Gives the big picture on both intellectual and emotional levels. Get perspective on the situation, see how things work and key relationships
Fast, high-level process Improvement
Makes attitudes visible and promotes understanding and team-building. Explore attitudes and clarify roles and address serious issues openly
Culture Change Tool
Build your strategy and action plan. Look ahead and foresee obstacles, plan strategy to overcome them and show how alternatives may play out
Strategy Implementation Tool
Clarify roles and responsibilities in your team. Be clear who’s doing what, show who’s in charge and eliminate ambiguity
Unmistakable Responsibilities"We use Metaphor Mapping constantly. It has become a powerful, understandable message. It is easy to communicate. The entire team can relate to the process and measure."
- HP Sales and Marketing
"We have found Metaphor Mapping to be an extremely effective and simple-to-use management tool in health care organizations. It clarifies objectives, builds consensus and commits teams to meeting their goals."
- World Heath Organization
"Metaphor Mapping highlights areas where we could be smarter, areas requiring most emphasis, and speeds up the initial planning stage through “buy-in””
- Dupont
Metaphor Language Research Center
Boulder, Colorado
Tel: +1 720 233 8946
Copyright © 2011 Metaphor Language Research Center LLC. All rights reserved

