Examining your Strengths, Weaknesses, Opportunities and Threats can save your competitive edge or gain you one

Metaphor Mapping can make your SWOT analysis an inclusive exercise, where many points of view spark the insightful  thinking you need.

SWOT image

Mapping encourages you to see SWOTs within a big picture, such as a Village Map.  Seeing the context helps you intuitively rank its probability or impact.

It also encourages looking for potential SWOT factors in the environment,

such as a volcano that can entirely change the landscape


and in possible limitations of your group’s own perception of the situation

such as this “prison of old ideas”.

09 z prison

and signs to watch for that may indicate your strategy may not be heading where you want to go.


84 cow skull