The Research Center logo
The MLRC chose a logo consistent with its mission. Geese flying in a wedge formation confers many aerodynamic benefits to all the group members, except for the leader. Each flies in the upwash from the wings of the bird ahead reducing drag by up to 65% and increasing range by 70%. The birds rotate equally through the fatiguing role of leading. Metaphor Mapping aims to align teams in an optimal way and help them achieve benefits similar to these astounding levels.