A New Book by Larry Raymond
Simplify is the best overview of how to use metaphors for business change. This book shows you how to use all the Metaphor Mapping languages for tangible results in a repeatable manner.
In this book, you will discover:
- How metaphors bring organizations together for setting strategy and committing to change
- How visual, metaphoric languages lead to original thinking
- The “Recipe” for making complex business issues “Mind-Sized”
- Real examples of how organizations used Metaphor Mapping to change culture and coordinate diverse groups
This 34-page PDF is free of charge. To get your copy, please enter your email address into the box below and you will receive a link to the file.

