The ebook is the first in the series “Metaphors for Alignment”. It provides an overview of the value of using metaphors in business and the benefits of applying them in business settings. You will also learn how the tool Metaphor Mapping has been applied to change culture in a manufacturing oranization and align numerous country organizations that led to successfully implementing an international project. In just a ten minute read, you will gain insight into making complex matters “mind-sized” and improving organization performance.